CONSUMER QUALITY LEADER is a summary of nationwide consumer research conducted this year on a sample of over 15,000 consumers unequivocally identifying quality leaders in several hundred product categories.
Product availability, price level, packaging design – various aspects determine the success of a product or service – CONSUMER QUALITY LEADER 2023 is a nationwide promotional program aimed at selecting the best quality-rated brands and companies available and operating in the Polish market, while also providing the Winner with a range of answers regarding the purchasing motivations of the Polish consumer.